A special diet is no barrier to enjoying traditional Easter treats this year, thanks to TRUfree.
The brand, a popular consumer choice for wheat and gluten free foods, has just launched its new Simnel Cake at Sainsbury’s in time for Easter.
The traditional fruit cake, which is sandwiched and topped with marzipan is ideal for coeliacs or those who have an allergy to wheat or gluten.
Michelle Shinn, Retail Brand Manager at TRUfree, said: “Simnel Cake is one of the most traditional foods to eat on Easter Sunday but many people who follow restricted diets miss out.
“At TRUfree we aim to provide those who cannot eat wheat and gluten with increased choice and variety in their diets and to offer them wheat and gluten free versions of their favourite treats.
“Our delicious new Simnel Cake is ideal for those following special diets but is equally tasty for the whole family.”
TRUfree Simnel Cake is available to buy at Sainsbury’s stores. To find your nearest Sainsbury’s visit
www.sainsburys.co.uk.
Journalists looking for product information, interviews or feature contributions should contact Claire Briscoe at Beattie Communications on 0161 216 4268 or email nutritionpoint@beattiegroup.com