Christmas made sweeter for everyone
24
September
The brand, a popular consumer choice for wheat and gluten free foods, is launching its new Mince Pies at ASDA in time for the festive period.
The traditional sweet pastries are filled with a delicious dried fruit centre and are ideal for coeliacs, or those who have an allergy or intolerance to wheat and gluten.
Michelle Shinn, Retail Brand Manager at TRUfree, said: “Mince Pies are one of the most traditional foods to eat during the Christmas period but many people who follow restricted diets can’t enjoy them.
“At TRUfree we aim to increase the choice and variety of foods available to those who cannot eat wheat and gluten. Often people on restricted diets miss out on being able to indulge on special occasions such as Christmas, and we’re hoping people on a gluten and wheat free diet will enjoy our latest tasty treats.
“Our delicious new Mince Pies are ideal for those following these special diets but are equally tasty for the whole family.”
TRUfree Mince Pies will be available in a pack of four at ASDA stores across the UK with a recommended selling price of £1.50 for 246g.
To find your nearest ASDA store visit www.asda.co.uk and for more information about the TRUfree range of wheat and gluten free products visit www.trufree.co.uk
The traditional sweet pastries are filled with a delicious dried fruit centre and are ideal for coeliacs, or those who have an allergy or intolerance to wheat and gluten.
Michelle Shinn, Retail Brand Manager at TRUfree, said: “Mince Pies are one of the most traditional foods to eat during the Christmas period but many people who follow restricted diets can’t enjoy them.
“At TRUfree we aim to increase the choice and variety of foods available to those who cannot eat wheat and gluten. Often people on restricted diets miss out on being able to indulge on special occasions such as Christmas, and we’re hoping people on a gluten and wheat free diet will enjoy our latest tasty treats.
“Our delicious new Mince Pies are ideal for those following these special diets but are equally tasty for the whole family.”
TRUfree Mince Pies will be available in a pack of four at ASDA stores across the UK with a recommended selling price of £1.50 for 246g.
To find your nearest ASDA store visit www.asda.co.uk and for more information about the TRUfree range of wheat and gluten free products visit www.trufree.co.uk
Our delicious new Mince Pies are ideal for those following these special diets but are equally tasty for the whole family... 
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