TRU News

TRUfree is adding Chocolate Fingers to its range, which already includes Digestives and Milk Chocolate Nobbles, in order to further meet demand from consumers who want quick snacks that meet their dietary needs.

Chocolate Fingers will be on sale in Dunnes stores from May 150g – RRP €3.29. This popular crunchy biscuit treat is smothered in luxurious chocolate and will join the already successful range of indulgent products from TRUfree.

Michelle Shinn, Retail Brand Manager for TRUfree, said: “These delicious wheat and gluten free biscuits are coated in a decadent chocolate, making them the perfect accompaniment for a cup of coffee.”

TRUfree was established in 1999 to offer coeliacs and those on wheat and gluten free diets a selection of delicious treats and convenient snacking products. The range has now grown to incorporate biscuits, cakes, crackers and lunchtime snacks to offer more choice for those with special dietary needs - or those who simply follow a wheat or gluten free diet as a lifestyle choice.

Michelle Shinn added: “We are always looking at opportunities to help supermarkets boost their free-from food sections.

“Our research shows that gluten and wheat free shoppers really struggle when it comes to finding quick snacks and these new lines offer even more variety with the great taste all our products deliver.”